The Ranking & Competitors section on your Home dashboard shows how visible your business is in Google Maps search results and how you compare to nearby competitors.
This page helps you understand:
- Your local ranking position
- Competitor review strength
- Visibility gaps
- Your overall Review Score ranking
It turns local search data into clear, actionable insights.
Access Ranking & Competitors
- Log in to Everfect.
- Click Home in the left menu.
- Select the Ranking & Competitors tab at the top.
You will now see your local ranking analysis dashboard.
Section 1: Analysed Keyword
At the top of the page, you’ll see your Analysed Keyword.
This is your primary keyword used to measure Google Maps visibility (for example: “Pizza restaurant”).
All ranking data on this page reflects how your business performs for this keyword in your local area.
Section 2: Local Rank Tracker
The Local Rank Tracker map shows your Google Maps ranking position from different locations within a selected radius.
How It Works
- The map simulates searches from various points around your business.
- Each marker represents your ranking position from that location.
- You can adjust the radius (e.g., 15 km) to analyse closer or wider areas.
Ranking Position Colours
- Top Positions (1–3) → Maximum visibility (60–70% of clicks)
- Strong Positions (4–10) → High visibility (20–30% of clicks)
- Mid Positions (11–20) → Limited visibility (5–10% of clicks)
- Lower Positions (21+) → Low visibility (2–3% of clicks)
This helps you see exactly where your visibility is strong — and where it drops.
Section 3: Competitor Analysis
This visual chart compares your business with nearby competitors based on:
- Number of reviews
- Average rating
Each dot represents a competitor.
Businesses positioned in the top-right corner typically have:
- More reviews
- Higher ratings
- Stronger local visibility
You can click on the dots to view individual competitor details.
This section quickly shows if competitors are outperforming you in reputation strength.
Section 4: Review Score Ranking
Below the charts, you’ll find the Review Score Ranking.
This ranks your business and competitors using a score from 0 to 10, based on:
- Review volume
- Average rating
The higher the score:
- The stronger the reputation
- The better the competitive position
This makes it easy to see:
- Who leads in your local area
- How close you are to competitors
- What improvements are needed
How to Use This Data Strategically
Improve Local Visibility
If rankings drop in certain areas:
- Increase review collection
- Encourage 5-star reviews
- Optimise your Google Business Profile
Close the Review Gap
If competitors have more reviews:
- Run review campaigns
- Use QR codes in-store
- Send follow-up requests consistently
Increase Your Review Score
If your Review Score is lower:
- Focus on both rating improvement and review growth
- Resolve negative feedback quickly
- Improve response quality
Best Practices
- Check rankings monthly.
- Track improvements after campaigns.
- Focus on sustainable review growth.
- Don’t aim to copy competitors — aim to outperform them.
- Combine Ranking insights with Sentiment Analysis for full reputation control.
Why Ranking & Competitors Matter
Higher rankings in Google Maps mean:
- More visibility
- More clicks
- More customers
Understanding your competitors helps you:
- Identify opportunities
- Set realistic goals
- Measure progress over time
Everfect helps you move from reactive reputation management to proactive local dominance.