Google Posts allow you to publish updates directly on your Google Business Profile. These posts appear in Google Search and Google Maps, helping you stay visible, promote offers, and increase engagement.
With Everfect, you can create and publish Google Posts from your dashboard, without logging into Google separately.
This guide shows you how to create effective Google Posts step by step.
Why Google Posts Matter
Regular Google Posts can:
- Increase visibility in local search
- Improve engagement with your listing
- Highlight promotions and events
- Drive website traffic
- Signal activity to Google
Active profiles often perform better in local rankings.
To create a new update:
- Log in to Everfect
- Navigate to Profile
- Click Updates
- Click New Update
Step 1: Select Content Type
Choose the type of content (e.g., News).
Click Next.
Step 2: Select Platform
Choose the platform where the update will be published.
Click Next.
Step 3: Add a Photo (Optional)
Upload a relevant image to increase engagement.
Click Next.
Step 4: Add Description
Write a clear and engaging description of your update.
Click Next.
Step 5: Add a Button (Optional)
You can add a call-to-action button, such as:
- Book
- Order
- Learn More
- Call Now
Click Next.
Step 6: Schedule (Optional)
Choose whether to:
- Publish immediately
- Schedule for a future date
Click Next.
Step 7: Review & Publish
Carefully review all details.
Click Publish to make your update live on your Google Business Profile.
Best Practice
- Post at least once per week
- Use high-quality images
- Add clear call-to-actions
- Keep descriptions concise and benefit-focused
- Promote offers and seasonal updates
Regular posting signals activity to Google and increases customer engagement.