Accurate opening hours are critical for customer trust and local SEO performance. Incorrect business hours can lead to negative reviews, lost customers, and reduced visibility in Google Search and Google Maps.
With Everfect, you can easily update your regular opening hours and set special holiday hours directly from your dashboard.
This guide shows you how to manage them correctly.
Why Opening Hours Matter
Your opening hours affect:
- Customer trust
- Click-through rates
- Direction requests
- Calls and bookings
- Google ranking signals
Google prioritises businesses with accurate and consistent information. Even one “Closed when it says open” experience can result in a negative review.
Updating Regular Opening Hours
To update your hours:
- Log in to Everfect
- Go to Profile
- Click Manage Hours
You will see two tabs:
- Regular Hours
- Special Hours
Regular Hours
This section controls your weekly opening schedule.
For each day, you can:
- Set opening time
- Set closing time
- Mark as closed
- Enable 24-hour operation
Make sure these hours reflect your actual business schedule.
Special Hours
This tab allows you to:
- Set holiday hours
- Adjust hours for special events
- Temporarily change opening times
Examples include:
- Public holidays
- Seasonal closures
- One-day events
When Should You Update Hours?
Update immediately when:
- Seasonal hours change
- Staff shortages affect availability
- Holidays are approaching
- Temporary renovations occur
Proactive updates prevent negative customer experiences.
Best Practices
- Review hours monthly
- Add holiday hours at least 1–2 weeks in advance
- Keep hours consistent across the website and Google
- Update immediately if unexpected closures happen
Accuracy builds trust, and trust improves ratings.
Common Mistakes to Avoid
- Forgetting holiday hours
- Leaving outdated seasonal schedules
- Having different hours on your website
- Making frequent unnecessary changes
Consistency is key for Google’s local algorithm.