Your Google Business Profile (GBP) is one of the most important local SEO assets your business has. Accurate and optimised business information improves visibility in Google Search and Google Maps – and increases customer trust. With Everfect, you can manage your Google Business Profile directly from one centralised dashboard.
The Profile section inside Everfect is your central control panel for managing your connected Google Business Profile.
Why Business Information Accuracy Matters
Incorrect or outdated information can:
- Reduce trust
- Lower click-through rates
- Impact local rankings
- Cause customer frustration
Google prioritises complete and consistent listings.
Open Google Business Profile Management
- Log in to your Everfect Dashboard
- Click Profile in the left-side menu
Inside Profile, you will find three main management areas:
- Manage Business
- Manage Hours
- Updates
1. Manage Business
This section allows you to control:
- Core business information
- Photos and branding
- Categories
- Contact details
- Social links
- Attributes and services
It ensures your public Google Business Profile remains accurate and optimised.
2. Manage Hours
Here you can control:
- Regular weekly opening hours
- Special holiday hours
Accurate hours prevent customer frustration and reduce negative reviews.
3. Updates
This section allows you to:
- Create Google Posts
- Share news, offers, or events
- Add photos and call-to-action buttons
- Schedule content
Regular updates help improve engagement and visibility in Google Search and Maps.
Best Practices for Optimising Your GBP
- Review information monthly
- Keep categories updated
- Add seasonal updates when needed
- Avoid frequent unnecessary changes
- Keep the business name compliant with Google guidelines
Stability + accuracy = stronger local ranking signals.
Common Mistakes to Avoid
- Adding keywords to your business name
- Using inconsistent phone numbers
- Forgetting to update holiday hours
- Leaving outdated service information
Google values clean, trustworthy listings. Keeping all three sections updated ensures your business stays visible, trustworthy, and competitive.