The Manage Business section is where you control the foundation of your Google Business Profile.
This area allows you to edit your core business details, update branding visuals, highlight important attributes, and organise your services. Everything displayed here directly impacts how customers see and interact with your business on Google Search and Maps.
Keeping this section complete and optimised ensures your profile remains accurate, professional, and competitive.
Why Business Information Accuracy Matters
Your business information is often the first impression potential customers get.
Accurate and optimised details help:
- Improve local search visibility
- Increase customer trust
- Boost profile engagement
- Reduce confusion and missed opportunities
- Improve conversion rates
Google’s local ranking algorithm heavily considers relevance, completeness, and consistency. An incomplete or outdated profile may rank lower than competitors with optimised information.
This section directly affects how easily customers can find, understand, and choose your business.
Open Google Business Profile Management
To access:
- Log in to Everfect
- Navigate to Profile
- Click Manage Business
At the top of the page, you will find four tabs:
- Info
- Photos
- Attributes
- Services
1. Info Tab
This tab contains your core business details:
- Business name
- Address
- Website
- Phone number
- Description
- Category
- Social links
This information appears publicly on your Google Business Profile.
2. Photos Tab
Here you can manage:
- Profile photo
- Cover photo
- Business gallery images
High-quality photos increase clicks and customer engagement.
3. Attributes Tab
Attributes highlight important business features, such as:
- Accessibility options
- Payment methods
- Amenities
- Service options
These help customers quickly understand what your business offers.
4. Services Tab
This tab allows you to:
- Add specific services
- Organise them by category
- Provide descriptions
Clearly listed services improve search relevance and conversion rates.
Best Practices
- Keep your business name, address, and phone number consistent everywhere online
- Write a clear, customer-focused description with relevant keywords
- Choose the most accurate primary category
- Add detailed services with descriptions
- Keep photos high-quality and updated seasonally
- Complete all relevant attributes
- Review this section at least once per month
A complete and optimised profile builds credibility and increases search performance.
Common Mistakes
- Using keyword stuffing in the business name
- Choosing the wrong primary category
- Leaving the description blank or generic
- Uploading low-quality or outdated images
- Forgetting to update contact details after changes
- Ignoring attributes and services
Small inaccuracies can reduce visibility and negatively impact customer trust.